Why Webs?


We studied "Supply Chains" in grad school. Our textbook, Food Supply Chain Management: Economic, Social and Environmental Perspectives, taught us that this is what a standard "Dairy Supply Chain" looks like. 


It's not wrong. Dairy supply - and practically all supply across our globe - is structured linearly. As a result, communities, animals, and the land are exploited. Products move in a single direction, furthering inequities. This exploitation is what subsidizes our cheap food. Any environmentalist, animal rights activist, or social justice advocate will agree, the externalities of supply chains cannot be sustained.

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This is why we support the creation of supply webs. As Ethan Soloviev defines, supply webs are where "suppliers and buyers collaborate to consciously regenerate agriculture systems, and develop and empower communities."


Supply webs naturally have reciprocity throughout. Furthermore, regenerative product design in business asks an entirely different question than the norm: "Can we use raw materials that have ecosystem benefits and give back to the communities where they are produced - so that there is financial and ecological reciprocity - thus creating an opportunity for equity and natural capital regeneration?"


Regenerative Webs embrace complexity in order to develop a more equitable exchange of capital throughout. By doing so, we are able to give back to the farmers that support us and animals and land they tend.